A strategy, not a policy.
Most people buy life insurance the wrong way. They pick a number, sign a form, and move on. Nobody analyzes the income replacement gap, the business continuity risk, the estate liquidity problem, or how the policy interacts with their tax picture. That is what we do.
I spent over 15 years working at every level of financial services. Personal banker. Licensed relationship banker serving small business owners. Financial advisor handling insurance, annuities, and investment products. Tax advisor helping individuals and small businesses treat taxes as an ongoing part of their financial life, not just once a year.
That is the gap I built TrueGuard Financial Consultants to fill. I am not tied to any institution. I do not have a quota. I do not lead with a product. I start with your situation. Your income, your family, your business, your tax picture. Then I tell you what I actually see.
Three service lines. One strategic frame. Life insurance is where we start. Tax advisory makes the strategy defensible. Health coverage closes the gaps your other plans leave open.
After 15 years of working with families at every income level, the same pattern kept surfacing. People were not struggling because they lacked discipline or ambition. They were struggling because nobody had ever given them a clear picture of how money actually works across a household. Not the insurance side. Not the tax side. Not what happens when life does not go as planned.
This book was written to change that. It is the conversation every family should have before they need an advisor.
Get the Book on Amazon →Ortis explained the IUL in a way nobody had before. I finally understood why my CPA and my insurance agent were giving me different answers. Having one person who sees both sides changed everything.
I thought I had everything covered. Turned out my key person policy was sized wrong and my buy-sell had no funding mechanism. Ortis caught both in the first meeting.
The Section 162 bonus structure he put together for my S-Corp gave me a deduction I did not know existed and a policy I actually wanted. The tax savings alone covered the first year of premiums.
One call. No pitch. We tell you exactly where you stand and what we think you should do.
The right policy, structured correctly, is a tax-advantaged accumulation vehicle, a business succession tool, an estate liquidity solution, and an income replacement guarantee. The wrong one is an expensive contract that underperforms every expectation. The difference is the analysis that happens before any application is submitted.
If your business depends on you or a key person, it has an unquantified liability on its balance sheet right now. The Section 162 Executive Bonus addresses succession, retention, and tax efficiency simultaneously. The business pays a bonus to selected individuals, deducts it as compensation, and the selected person owns a permanent policy in their own name. A double bonus structure grosses up the income tax so the employee nets zero out of pocket.
At a 32, 35, or 37 percent marginal rate, every additional dollar in a taxable account costs nearly a third before it compounds. An Indexed Universal Life policy funded at the right premium level gives you tax-deferred accumulation with no contribution limit, no required minimum distribution, and tax-free access at retirement through policy loans. For a high earner in accumulation mode, the death benefit is real but it is the secondary feature.
Health coverage decisions are not just about premium. They are about network, deductible, out-of-pocket maximum, and how the plan interacts with your tax situation. We look at all of it.
Two paths depending on income and health profile. Both require analysis before enrollment.
When you turn 65 you have a decision to make. Medicare Advantage or Original Medicare. Each path has tradeoffs. We walk through both before you choose so you are not locked into the wrong one.
The goal is straightforward. Individuals keep more of what they earn. Business owners reduce their tax burden through deliberate structure and executive compensation strategy. High earners access tax-advantaged vehicles that most advisors never surface. Tax advisory at TrueGuard connects directly to the insurance and planning work, making every strategy defensible and every position optimized.
The objective for every individual client is to keep more of what they earn. That means identifying the right deductions, coordinating investment and insurance vehicles that reduce taxable income, and positioning the tax picture so the IRS collects what is required and nothing more.
Primary focus is single member LLCs, S-Corporations, and partnerships. The objective is to reduce the business tax burden through deliberate structure, executive compensation strategy including the Section 162 bonus, group plan implementation, and retirement vehicle optimization. What the business deducts, the owner keeps.
When the IRS sends a notice, most people panic and do nothing. We review it, respond with documentation, and resolve it. Scope covers notices and correspondence. Complex audits and full representation are referred to enrolled agents or tax attorneys.
Most people get sold a product before anyone asks what they actually need. This takes 3 minutes. Your answers shape the conversation, so when we speak, we already have something concrete.
Pick the one that concerns you most. There is no wrong answer, this shapes the conversation, not the product.
Most families are one income event away from a crisis. You just took the first step to make sure yours is not one of them.
A medical event without the right plan is a financial event. We will find what fits your household, your income, and your situation right now.
Most business owners protect their clients, their inventory, and their equipment. Very few protect the business itself against the loss of the person running it.
High-net-worth estates can tie up assets for months. A properly structured life insurance policy passes outside of probate, tax-free, within days of death, not years.
The average cost of assisted living in Florida exceeds $4,000 per month. Without a plan, that cost comes directly out of assets you spent a lifetime building.
The tax code has more legal reduction strategies than most people ever use. We identify which ones apply to your specific income, entity structure, and household, and build a plan that compounds over time.