I work with working families, self-employed professionals, and business owners who are tired of feeling exposed and want someone in their corner who actually knows what they are doing.
No confusing jargon. No product push. Just honest advice and a plan that fits your real life.
Behind the surface, many professionals face unclear tax planning, gaps in insurance coverage, and rising healthcare costs that quietly erode stability. That is where I come in.
My background spans banking at JPMorgan Chase, insurance and annuities at Allstate and Merrill Lynch, independent tax advisory, and AI-driven financial workflows. I bring cross-domain depth, not a single-product agenda.
TrueGuard Financial Consultants operates as a DBA of LIHD Insurance. I work virtually and in person across South Florida.
Life insurance, health coverage, and tax strategy, handled by one person who understands how they connect.
TrueGuard Financial made the entire process of securing life insurance and preparing my taxes seamless. Their professionalism and attention to detail gave me peace of mind knowing my family's future is protected and my taxes are handled accurately.
Ortis not only helped me secure life insurance and expertly manage my taxes but also provided invaluable business consulting advice. His insights helped me streamline my business operations and plan for the future. I'm so grateful for his support.
Navigating health insurance options was overwhelming, but Ortis guided me every step of the way, ensuring I chose the best plan for my needs. Pairing this with his expert tax preparation saved me both time and money. He is my go-to for financial services.
One free call. I will tell you exactly where you stand and what I think you should do. No sales pitch, no obligation. If it does not make sense for you I will tell you that too.
Life insurance is not a product. It is a structure. The right coverage replaces income, protects your business, funds your estate plan, and keeps your family's life intact when yours ends. The wrong coverage does none of those things.
Every coverage recommendation starts with a needs analysis, income replacement, debt obligations, business continuity, and estate liquidity, before any product is discussed.
ACA marketplace plans, Medicare Advantage, and private coverage options, evaluated against your doctors, your prescriptions, your household size, and your income. No generic recommendation.
Health insurance decisions are not just about premium. They are about network, deductible, out-of-pocket maximum, and how the plan interacts with your tax situation. We look at all of it.
Accurate filing is the floor, not the ceiling. The goal is a forward-looking tax structure that reduces your effective rate year over year, through entity decisions, retirement contributions, and timing strategies, not shortcuts.
Tax preparation and tax planning are two different engagements. Preparation is backward-looking, it files what happened. Planning is forward-looking, it changes what happens next year. We do both.
Most people get sold a product before anyone asks what they actually need. This takes 3 minutes. Your answers shape the conversation, so when we speak, we already have something concrete.
Pick the one that concerns you most. There is no wrong answer, this shapes the conversation, not the product.
Most families are one income event away from a crisis. You just took the first step to make sure yours is not one of them.
A medical event without the right plan is a financial event. We will find what fits your household, your income, and your situation right now.
Most business owners protect their clients, their inventory, and their equipment. Very few protect the business itself against the loss of the person running it.
High-net-worth estates can tie up assets for months. A properly structured life insurance policy passes outside of probate, tax-free, within days of death, not years.
The average cost of assisted living in Florida exceeds $4,000 per month. Without a plan, that cost comes directly out of assets you spent a lifetime building.
The tax code has more legal reduction strategies than most people ever use. We identify which ones apply to your specific income, entity structure, and household, and build a plan that compounds over time.